In today’s age when more and more consumers are looking up companies and businesses on search engines than ever before, it is imperative that they can come across the business’s official website, social media accounts and other assets. Internet PR expert, Wally Halicki, shares ways that businesses can optimize their websites.
Reputation expert Wally Halicki shares that Google’s algorithms are more likely to pull up the results you desire if the business page is optimized for maximum visibility. One of the best ways to do this is to buy out several domain names with your brand name. .com, .co, .biz and more can all be utilized as assets and buffers for negative press. The higher ranking the assets you own are, the less likely it is that negative press will find its way onto the first and most influential pages of search engine results.
The more times you can use your brand’s name, the better, so use your brand’s name instead of “we” or “our.” Try to write posts in the third person as much as possible in order to get more backlinks to your name.
Online reputation specialist Wally Halicki also advises businesses to use their brand names in the title tag and urls of the pages and posts they put up in order to drive more traffic to their sites, especially on pages like the Contact and About pages.