When it comes to writing a press release, one of the most important aspects of that release is the headline. A good headline is SEO optimized to give the release the most power and best boost that it possibly can get. Wally Halicki is taking the time to share several of his best tips for writing an effective and prominent headline.
1. Make sure the release is timely.
There are many web release distribution sites that will not publish a press release if it is not timely or relevant. Try writing a release centered around the month of the year that you are writing it in.
2. Does the title catch reader’s attention?
When it comes to press release titles, they need to be catchy enough to grab a reader’s attention and spark their interest, yet succinct and to the point enough so that keywords and phrases can be picked up by search engine crawlers, Wally Halicki says.
3. Does press release impact the reader? Does the title reflect this?
If the press release contains information that would be useful or important to readers, make sure that the title reflects this. The more useful the reader feels that the information is, the more likely that the release is to be shared.